The field of people looking to make money using eCommerce is getting increasingly competitive. It seems like more and more people are starting online businesses every day. This makes it even harder for you to keep your competitive edge, which is important to do if you want to remain profitable. Thankfully, there are plenty of online tools that can help you stay on top of your game while learning more about the competition. Here are five of the best eCommerce tools you can use in 2020.
If you want to know how your website is performing against a competitor's, SEMRush is a great online tool. You can search for specific keywords, such as product categories, and learn more about who and what content is ranking so well for each search term. SEMRush can also give you info about lesser-used keywords that may be worth targeting to increase your search engine rank. As a comparison tool, it's invaluable, since it gives you accurate information about how other websites are performing with particular search queries. It can also clue you in on some of the more popular keywords users are searching for that convert for your niche.
While Modalyst is an ideal platform for selling using a dropship Shopify approach, you can learn a lot from the solution beyond just sourcing products. For example, Modalyst will suggest popular products and great sellers first, and you can then look to see if others are selling the same things in their storefronts. Having this plugin also lets you see the base cost so you can undercut competitors without completely losing your profit. All of these features combine to give you a much better idea about what sorts of items will perform best in your online storefront.
Did you know that Facebook lets you see any ad that any Facebook page is running or has run in recent weeks? This kind of information is a great way to learn more about what sorts of ads from your competition consumers are responding to. It also can be used to further develop your brand and differentiate yourself from others. Getting full information about how your competition is positioning itself for consumers is simple and powerful thanks to this lesser-known social media feature.
Sometimes, knowing more about the business owner can help boost your eCommerce business. For example, if you search for a person's name using GoLookUp.com, you can see where an owner lives. This might give you more information about which geographic areas to ignore in your marketing. Making that kind of choice can even boost your ROI since the areas and demographics you're targeting are much more likely to convert in a less crowded field.
Beyond buying ads in Google AdWords, you can learn a lot about what search terms are being fought over by the competition using the platform. For example, if a specific phrase has a high CPC, you may want to spend your money where it won't be fighting as much. Some businesses even buy ads using competitors' business names to rank higher than them in searches. How you use Google AdWords is totally up to you, but the important lesson is to remember that it can give you useful information beyond just buying ads.
As you can see, each of the above tools offers unique benefits. While each tool is individually powerful, when they're combined with others on this list you're able to get the full picture on your competition. Use the above tools wisely and you'll be able to stay at the front of the pack, operating with more data about your own business as well as the competition.